RUJ lands at MFW!
Ruj Heritage is not even a year old and has already participated in two Fashion Weeks as an emerging brand.
After the Roman fashion week, AltaRoma, a few days ago participated in "The Closet" at the Milan fashion week.
" The Closet ", an inclusive event, is an opportunity for meeting and interaction between 24 designers , 13 influencers , stylists and fashion photographers from the Ferrari Fashion School, hair & make up artists from the Diadema Academy and Atelier della Bellezza by Michela Pezzutti, organised by the scouting platform for Italian-made fashion talent, TFP Talents .
Ruj Heritage takes the opportunity to preview the spring/summer 23 collection. Available in the following months in its retail outlets and soon online. Candy nuances and sparkling light points, without ever transgressing glam, embellish the design tables of the fashion event. The Madeleine Bag, an icon item of the brand, is present in its different sizes, but now not only the Mini version is equipped with a shoulder strap! But the protagonist of the is the , a new article by Ruj, which after the feedback received during this FW will surely become the new Must Have of the brand. Clean design, minimal line, saddle stitch, glam closure and bamboo handles, are the details that describe the Brownie, canonical characteristics that recall an iconic and timeless style of the It Bags that have marked the history of Italian leather goods.
Event presented by Jessica Amendola at the Show-Hub Milano in Via Morimondo, the beating heart of the showrooms of the most famous brands. Perfect location for this synergy between art, communication and fashion that made possible a 2-day live shooting where stylists and Influencers collaborated to create authentic looks shot by photographers and advertised through the creation of social content and PR with the public present.
Among the influencers ALESSIA PASQUALON – CHIARA LISCI – EVA LABOLO – FABIANA MATTUZZI – FABIANA RUSSO – JULIETA HERRERA – KATE CAVALIERE – MARIE BIONDINI – MARTA TORRE – NICCOLÒ MAZZON – SAMUELA GRILLO – STEFANIA SECCI
Guest Brand of the event was CGM by Chiara Giulia Micoccio and hosted brands were AIDA'S, OTREBLA, ANDREANA BONO, ASIA CODEBUE, BLENX CODE, CHIARA MESSINA, CINTHYA COSTA, CLO CLO, DIAPSO, DON'T NOD , EMMA MIGLIORE, FEDERICO ROSSI, FIGLI DELLE STELLE, GIULIA GARFÌ, GIULIA IOSCO, IVYGROOVY, LORICO EYEWEAR, MARTI, MARTINA BAVARO, MY SWESWI, MOROSETA, RUJ HERITAGE, TARAI, VALENTINA POLTRONIERI, in collaboration with CGM LUXURY EXPERIENCE, FEDERICA PEZZAROSSA EVENTS and MATILDE TONETTI, a young talent in videomaking.