SHOWCASE 23

RUJ HERITAGE AMONG THE EMERGING BRANDS SELECTED FOR THE ELEVENTH EDITION OF THE ALTAROMA SHOWCASE.

Altaroma , also known as the "big four", that is, the fashion weeks of New York, London, Milan and Paris. Inaugurated in 2002, today it confirms itself as a driving force of emerging Italian fashion . Inclusivity , sustainability and innovation were the key words of this edition which saw the participation of over 60 independent brands, emerging designers and innovative startups.

The Showcase is consolidated as a scouting project aimed at promoting new fashion excellences on the market through meetings with Italian and international buyers, conceived by Altaroma and promoted by the Rome Chamber of Commerce and the Lazio Region, with the support of Ice Agency and the Ministry of Foreign Affairs and International Cooperation.

Today visible on the Altaroma Digital Runway platform and on the Altaroma App. In addition, registered profiles are allowed private access to the portal, from which they can view scheduled appointments, meetings, interviews and make appointments related to new businesses until June 2023.

The industrial spaces of the PratiBus district , the heart of the event, saw a succession of different proposals: from genderless clothing to the most precious creations, up to unique pieces with a green soul made with stock garments and textile scraps.

Ruj has shown that it has what it takes to participate in the eleventh edition of Showcase. Exhibiting a jewelry line that confirms the strength of the design of its Icon Items. It wanted to show how a winning design can be transversal for multiple occasions of the day and be worn by different style personalities. Thanks to this showcase it has managed to best tell the pillars on which the brand is founded: upcycling , Made in Italy and passion , basic concepts of an artisanal production and limited editions with high quality fabrics and leathers found in warehouses and stocks throughout Italy. At AltaRoma 2023 we find the must-haves of Ruj Heritage full of Zirconia, Swarovski and sparkling leathers that embellish the clutches with deconstructed volumes, the mini bags with chain shoulder straps and the tote bags with square lines designed for a "24hours" style.